Food & Drink

July 1, 2010

fenom, the sexy new look and taste of absinthe

In the traditional sense absinthe is known for being a highly alcoholic beverage. It is an anise-flavored spirit derived from herbs flowers and leaves. Customarily absinthe is green in color but can also be colorless. In historical folklore absinthe is referred to as “la fée verte” the Green Fairy.

Absinthe has been portrayed as a dangerously addictive psychoactive drug. The chemical thujone, present in small quantities, was singled out and blamed for its alleged harmful effects. By 1915, absinthe had been banned in the United States and in most European countries. Absinthe was vilified; there is no evidence proving that it is any more dangerous than ordinary spirits. Its psychoactive properties, apart from those of alcohol, have been greatly exaggerated.

In modern day America, specifically Miami Beach, Florida a new player in the absinthe category has hit the clubs, the high-end restaurants and boutique retail outlets with a resounding bang! This new high-end spirit is fenom, the modern absinthe. This is not your grandfather’s absinthe! fenom is clear, light, sexy and oh so delicious.

Never had absinthe? Cautious of it due to the tall tales of its behavior altering effects? Now is the time to walk on the wild side and sample this sophisticated new spirit. fenom is clear, smooth and lower in alcohol making this modern day absinthe very drinkable and very appealing to today’s contemporary men and women.

fenom has a library of signature cocktails created by the dynamic mixologist team of Robert Ortenzio and Paul Sevigny co-founders of splash. As an introduction to fenom especially if you’ve never had absinthe or if you’re ready to try something new apart from the vodkas, tequilas and rums of the world; the fenom absinthe cocktails are a great way to begin taking that walk on the wild side. Click here to check out the fenom cocktail recipes.

Currently fenom is only available in Miami. By the end of the summer fenom will be available throughout South Florida. Click here to view photos






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