Food & Drink

October 15, 2013

Keurig Brew The Love Campaign

Keurig just launched a very aggressive PR/Marketing campaign; they shipped 15,000 K-Cup single brewers to households in New York, Miami and Los Angeles.

Keurig, Brew the Love

The collateral included in the the gift pack told how the recipients were chosen; location and general love of coffee, I’m sure there were a few other factors as to how some got chosen and other didn’t; officially I’m not sure exactly what those other factors were but regardless, this little campaign has the Keurig hashtag, #brewthelove heating things up across Twitter, Instagram and Facebook.

Keurig, #BREWTHELOVE

The brewing system came free of charge with no strings attached. If you want, and the Keurig people hope you do, just “spread the love” about your new gift, with posts and pics. This link is to the Twitter hashtag #BrewTheLove, you’ll see Keurig has caused quite a stir, even if you take yours straight up. When I asked the PR rep for this campaign, what Keurig’s ultimate goal is, as a result of this promotion her reply was  “We just want to share our great products with new and existing customers; we just really want everyone to enjoy Keurig as much as we do!”

Keurig, #brewthelove

In the gift box, a coupon book with twenty 50% off coupons came ready to share with friends and family, after a post on facebook and instagram mine were gone in two hours. There are still some coupon codes out there, (15,000 people received 20 each) so if you’re a Keurig fan or want to check out what this whole Keurig-thing is all about take a look at the Twitter feed: #BrewtheLove and see if you can get a coupon code.

This campaign was quite an investment as well as a gamble on behalf of Keurig. #BrewTheLove will make quite a case study, as I’m sure there are people watching and monitoring every tweet, pic, post and sip. This campaign was more than giving away and getting something for free, it was a bold and daring strategy for a little company out of Reading, Massachusetts, one I certainly hope pays off for the company.

As with anything, there are avid fans, here are some of the responses from those who I gave coupon codes to or those who just commented on my posts:

I gave one to Brian he loves it.

LOVE my Keurig!

Love my Keurig. It’s about 5 years old now.

Nobody better steal my coupon! Thanks.

I just got the v700. I am so excited! Thanks again!

Thanks so much… Just used one in a hotel this morning and liked it!

Thank you so much. I just placed my order!

Just ordered my new Keurig! Saved $89.00 Thank you!

Well then I do need a new Keurig, my third one! so I would love one!

Already ordered a $120 brewer for just $60








 
 

 
xfs_500x500_s80_Found on designsbygollum.blogspot.com

Easter Brunch, Dinner, and Decor Inspiration via Pinterest

Pinterest to the rescue! If you’re still in need of Easter menu and table setting inspiration take a look at the South Florida Food and Wine Easter Pinterest board. We  love our Pinterest boards at South Florida Food and...
by SFLFoodandWine Editor
0

 
 
Pasca Rasucita - Romanian Easter Twisted Bread by cindystarblog.blogspot.it

What is Easter Bread?

Food symbolism is most prevalent at Easter, a joyous celebration for Christians when Jesus rose from the dead; a celebration of renewal and rebirth. Family traditions passed down from generation to generation attributes various...
by SFLFoodandWine Editor
0

 
 
Photo Credit: Home is Where the Boat Is blog

Easter Peep musings and Easter Brunch recipes

I came across this post I wrote last year, and got such a chuckle out of it that I had to repost , in the name of Peeps, Easter and laugh or two. Ok, I just couldn’t help it…I had to do this post. I’m not a Pe...
by SFLFoodandWine Editor
3

 

 
Photo credit: newspaper-publishers.regionaldirectory.us

Good Reads From Around The Web

What we’re reading from around the web; Good Reads on some of the more interesting and notable happenings in Hospitality and a few other topics this week in South Florida and beyond. The Heartbleed Hit List: The Passwords Y...
by SFLFoodandWine Editor
0

 



One Comment


  1. [...] newsfeeds were inundated with photos of brewers and joyful words of thanks. A recent article from South Florida Food and Wine summed up the campaign well: “This campaign was quite an investment as well as a gamble on [...]



Leave a Reply

Your email address will not be published. Required fields are marked *

*

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>