Food & Drink

October 15, 2013

Keurig Brew The Love Campaign

Keurig just launched a very aggressive PR/Marketing campaign; they shipped 15,000 K-Cup single brewers to households in New York, Miami and Los Angeles.

Keurig, Brew the Love

The collateral included in the the gift pack told how the recipients were chosen; location and general love of coffee, I’m sure there were a few other factors as to how some got chosen and other didn’t; officially I’m not sure exactly what those other factors were but regardless, this little campaign has the Keurig hashtag, #brewthelove heating things up across Twitter, Instagram and Facebook.

Keurig, #BREWTHELOVE

The brewing system came free of charge with no strings attached. If you want, and the Keurig people hope you do, just “spread the love” about your new gift, with posts and pics. This link is to the Twitter hashtag #BrewTheLove, you’ll see Keurig has caused quite a stir, even if you take yours straight up. When I asked the PR rep for this campaign, what Keurig’s ultimate goal is, as a result of this promotion her reply was  “We just want to share our great products with new and existing customers; we just really want everyone to enjoy Keurig as much as we do!”

Keurig, #brewthelove

In the gift box, a coupon book with twenty 50% off coupons came ready to share with friends and family, after a post on facebook and instagram mine were gone in two hours. There are still some coupon codes out there, (15,000 people received 20 each) so if you’re a Keurig fan or want to check out what this whole Keurig-thing is all about take a look at the Twitter feed: #BrewtheLove and see if you can get a coupon code.

This campaign was quite an investment as well as a gamble on behalf of Keurig. #BrewTheLove will make quite a case study, as I’m sure there are people watching and monitoring every tweet, pic, post and sip. This campaign was more than giving away and getting something for free, it was a bold and daring strategy for a little company out of Reading, Massachusetts, one I certainly hope pays off for the company.

As with anything, there are avid fans, here are some of the responses from those who I gave coupon codes to or those who just commented on my posts:

I gave one to Brian he loves it.

LOVE my Keurig!

Love my Keurig. It’s about 5 years old now.

Nobody better steal my coupon! Thanks.

I just got the v700. I am so excited! Thanks again!

Thanks so much… Just used one in a hotel this morning and liked it!

Thank you so much. I just placed my order!

Just ordered my new Keurig! Saved $89.00 Thank you!

Well then I do need a new Keurig, my third one! so I would love one!

Already ordered a $120 brewer for just $60








 
 

 
Craft Beers photo: southfloridafoodandwine.com

South Florida Beer Week Begins January 17, 2015

For the fourth consecutive year, South Florida Beer Week is back.  This weeklong event begins Saturday, January 17th, and features local breweries from all over Florida.  Including special edition and hard to find beers as ...
by SFLFoodandWine Editor
0

 
 
HEALTH in Balance

Health in Balance, the essential elements, a seasonal cookbook by Carol Maglio and Dr. Ken Grey

Health in  Balance, the essential elements, a seasonal cookbook by South Floridians, Carol Maglio and Dr. Ken Grey. Health in  Balance is a cookbook based on the seasons with each season utilizing the freshest ingredients in...
by SFLFoodandWine Editor
0

 

 
#MaximumFlavorSocial Adrianne Calvo

Miami Chef, Adrianne Calvo’s New Book, #MaximumFlavorSocial On Sale Now

Food It’s undeniably become the social media generation’s runway supermodel, its glitzy cover girl. Yet long before putting our dinners and desserts on digital display became the norm, the concept of “sharing&...
by SFLFoodandWine Editor
0

 
 
HALL Winery

Appellation Exploration at HALL Winery Rutherford

HALL Wines of Napa Valley, has launched a luxurious Appellation Exploration experience at its Rutherford Winery. The premier offering will provide guests an unparalleled opportunity to isolate and experience the quality and var...
by SFLFoodandWine Editor
0

 
 
Events_Art_and_Sculpture

Fine Wines | Upscale Ales 2015,” at Fairchild Tropical Botanic Garden

Fairchild Palms presents its signature event, “Fine Wines | Upscale Ales 2015,” at Fairchild Tropical Botanic Garden. The event will be held amidst the art of master glass sculptor Dale Chihuly. This cocktail party ...
by SFLFoodandWine Editor
0

 

 
st-regis-bal-harbour-wine-vault

Sommeliers Club at The St. Regis Bal Harbour January Events

The Sommeliers Club at The St. Regis Bal Harbour is back with an exclusive series of intimate weekly wine events presented by St. Regis Bal Harbour Sommelier, Sebastian Verrier. The January Sommeliers Club Events are: January 1...
by SFLFoodandWine Editor
0

 
 
Oakland Park Farm to Chef Showcase

Oakland Park Farm to Chef Showcase Begins Its 2015 Food & Wine Series on January 14

Wednesday, January 14, 2015 at 5:30pm the Oakland Park Farm to Chef Showcase at the weekly Farmers Market kicks off the new year with its first culinary demonstration presented by Jack Garabedian, owner of Jefe’s Original...
by SFLFoodandWine Editor
0

 



One Comment


  1. [...] newsfeeds were inundated with photos of brewers and joyful words of thanks. A recent article from South Florida Food and Wine summed up the campaign well: “This campaign was quite an investment as well as a gamble on [...]



Leave a Reply

Your email address will not be published. Required fields are marked *

*

CAPTCHA Image

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>