One Aveda Salon in Delray Beach defines Beauty on the Beach while sharing Aveda’s mission “to care for the world we live in, from the products we sell to the ways in which we give back to society”. One Aveda Salon’s Partnership with Aveda strives to set an example for environmental leadership and responsibility – not just in the world of beauty, but around the world. BEAUTY IS AS BEAUTY DOES.
Aveda sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful, but feel beautiful. This selfless quest to bring out the beauty in their client through genuine care, differs from beauty industry norms.
Empowered by Aveda’s unique Mission, authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created. Authentic Beauty cares for the environment which we inherited from elders and will leave to generations that follow us. Beauty cares for the society in which we live, enhancing harmony in the way we live and interact with one another as human beings. In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result.
Aveda looks at our products’ environmental impact, and takes the following into consideration when formulating:
The raw materials for ingredients used in our products
The impact on the communities and their ecosystems which provide the raw materials
The processing of raw materials into the ingredients for our products
The impact of the finished products on people and the environment
Aveda tries to ensure our products will not only benefit our customers through exceptional performance, but will positively impact the people and economies from which the product’s ingredients are sourced. Aveda firmly believes that we will succeed in this effort by striving to use what we call Green Ingredients in our products whenever possible.
“Green Ingredients” are one or more of the following:
Originate from renewable, sustainable, or organic plant-based sources
Are naturally-derived, meaning the majority of the ingredient is derived from plant or mineral sources.
Celebrate ecological and cultural diversity by using a large array of plant-based ingredients from different habitats all over the world
Provide fair and socially responsible business to the communities supplying these materials
Provide cultural and economic development of indigenous communities
Do not negatively impact the ecosystems from which they are sourced
Involve environmentally friendly production processes
Are animal friendly (Aveda does not conduct animal testing on its products and actively supports the development of alternative methods to animal testing)
To facilitate the choice of ingredients that meet these standards, Aveda is partnering with EPEA, an environmental research institute located in Germany and led by Michael Braungart, co-author of “Cradle to Cradle*” design principles for products. Aveda is constantly evolving our ingredient sourcing process to meet our policy goals, helping to continually move our business towards our vision. As we evolve, we continually measure our past accomplishments and plan for future improvements.
One Aveda Salon 1020 South Federal Highway, Suite #103 Delray Beach, Florida, 33483 561.272.1147. Located on the corner of S.E. 10th St and S.E. 5th Ave., directly across from Walgreen’s and Office Depot